Digital marketing can be classified into two types.

Inbound Marketing

Inbound marketing refers to invoke audience response and attract traffic / leads to increase the inbound traffic volume.

This can be achieved through,

  • Social media marketing
  • Content marketing
  • Search Engine Optimization
  • Branding

Outbound Marketing

Outbound Marketing is the more traditional way of marketing which targets potential clients.

This can be achieved through,

  • Placing ads in the newspaper
  • Radio Ads
  • Trade shows

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