State the difference between branding and direct marketing?

Branding

An advertiser needs to expose his brand on applications and sites with mass reach. Brand building should be done consistently and deliberately across all of your marketing techniques to be the most effective one.

The most popular methods are

  • Custom Ads
  • YouTube ads
  • Remarketing
  • Display ads target.

Direct marketing

It is a medium of marketing where one can connect with their potential customers on a one-on-one basis.

The most common campaigns are

  • Dynamic search ads
  • Shopping Ads

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