What are the main factors that can affect PPC bidding?

The main factors that can affect PPC bidding are as follows,

  • The budget of the advertiser.
  • The time-span of advertisement.
  • The popularity of the keyword.
  • How competitive your keywords are

What is the conversion rate in PPC?

Conversion rates can be calculated by taking the number of conversions and dividing them by the total ad clicks.

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